Merge branch 'master' of github.com:wona/wona.github.com

_posts/2018-03-28-phalbee.md

@@ -24,13 +24,14 @@ excerpt: "At Phalbee, we lay emphasis on the taste, cleanliness and the quality
 
 ### What is the USP that sets Phalbee apart from its competitors?
 
-**Rajat Jain**: At Phalbee, we lay emphasis on the taste, cleanliness and the quality of smoothies and juices we put forward to our customers. We are trying to create a brand that specifically caters to providing smoothies and juices, effectively becoming household names in the market. We are not categorically seeking out to gain customers, rather, we are trying to introduce the culture of smoothies and juices into our society, thereby revolutionizing it.  
+**Rajat Jain**: We are building the Café Coffee Day of fruit juices and smoothies, a brand which people can trust. Our USPs are freshly made juices and smoothies, sourcing fruits from fruit capitals of the country, and building the culture of juices and smoothies through hundreds of varieties. We are not categorically seeking out to gain customers, rather, we are trying to introduce the culture of smoothies and juices into our society, thereby revolutionizing it.   
 
 <br>
 
 ### In this field, there are already various companies that have gained a lot of name and reputation. How do you plan to hold fort against these giants? 
 
-**Bibhudatta Sa**: By branching out to various cities and targeting the upper middle class, we hope to create a brand image that can create a buzz amongst the youth. Our quality and emphasis on user experience shall supercede the need for attracting customers by gimmicks because we hope to create an audience whose basis of formation is by the word of mouth. <br>
+**Bibhudatta Sa**: Actually, there are only 3-4 startups in this fresh juices and smoothies industry. This industry is 75% unorganized and there lies huge potential of growth. India is a developing country and more and more people are becoming health conscious. So, there is need of a brand which can cater to the demand of these people, who would enjoy such smoothies and juices. 
+
 **Rajat Jain**: I personally think that the diversity and flexibility in the menu that we have to offer shall eventually be positively received by the customer, which in turn would stimulate the ingress of others into our doors. 
 
 ![Phalbee3](/images/posts/phalbee3.jpg)
@@ -47,6 +48,6 @@ Bibhudatta Sa: So to sum up, the student must not be disheartened by the initial
 
 ### How do you think that the administration can help promote entrepreneurship on campus?
 
-**Ashish Kaushik**: The major problem that we faced was to receive funding from the various business incubators on campus, particularly Tides, since it majorly supports startups that have their roots in the technological or software industry. However, student based communities like EDC helped us a lot in providing links with the alumni (Pankaj Shah helped with the seed funding) due to which our idea has now become a reality. <br>
+**Ashish Kaushik**: The major problem that we faced was to receive funding from the various business incubators on campus, particularly Tides, since it majorly supports startups that have their roots in the technological or software industry. However, student based communities like EDC helped us a lot in connecting to various people. We are now operational at Sattviko Idea Cafe only with the help of our alumni, Mr. Prasoon Gupta. <br>
 **Yashwant Singh**: A suggestion which I would like to pitch in is that there should be a central fund allocated towards startups of all kinds. The funds which are now reserved towards the development of technologies like the ‘Tinkering Lab’ or the 3-D printers, which aren’t excessively used by the students on campus, those can be redirected towards this cause and in the future I feel that this could benefit students who are aspiring entrepreneurs.